As the beauty industry becomes more competitive, there seem to be more and more buzz words and products flooding the market. It’s important to know what’s what so you can home in on exactly the right routine for your personal skincare goals.
So, what exactly is a facial serum?
Serums are formulas typically comprising a high concentration of active ingredients used to penetrate the deeper layers of skin, targeting skin damage and addressing problems at a cellular level. Serums are, therefore, often thinner and lighter than moisturisers and absorbed more readily. (They also contain more potent, active ingredients which means a little goes a long way!)
Can they be moisturising? Absolutely! Our Shâwelle Active Serum is an aloe vera based gel formula particularly concentrated in Pentavitin which locks moisture into the skin for up to 72 hours to help reduce and prevent fine lines and premature aging. Our Active Serum also harnesses the power of natural Australian botanical ingredients such as Kakadu Plum extract which holds the world’s richest source of Vitamin C (among other skin health benefits).