Sign up and get 10% off your first online order
Earn 50 Welcome Bonus Points and Many More Rewards!


Active Serum

(100 customer reviews)

$ 51.00

Choose Currency:     

Availability: 33 in stock

or make 4 interest-free payments of $12.75 AUD fortnightly with Afterpay

A delicate and luminous anti-ageing gel for combination and sensitive skin types. Instantly offers tired, stressed and aged skin a brighter, whiter looking complexion by smoothing the appearance of fine lines, leaving skin radiant, luminous and glowing while also reducing the appearance of visible age spots and uneven pigmentation.


** formulas are all patented

Australian Made

Free Shipping (On orders Over $100 AU Wide)

Vegan & Cruelty Free


Pack your morning skincare full of the antioxidants and vitamins it needs to GLOW each day! Active Serum has been formulated with award-winning peptides as well as some of Australia's most potent botanical ingredients so you can expect:

- Brighter, fresher looking complexion - Reduced pigmentation - Detoxification - Reduced fine lines - Reduced age-spots - Luminous, younger looking skin

When will I see results?

Typically, results can be seen within 1-2 weeks of use, however, some customers report seeing results within 1-3 days of use. For best results use with our Creme de la Creme Face Moisturiser and Power Oil.

A pea sized amount (after cleansing) smoothed over face day or night for a luminous glow. Wait 5-10 minutes before applying creams. For best results, pat the serum into your face gently, don't rub.

Active Serum harnesses the power of natural Australian ingredients for effective, multi-tasking skincare. Some of the most prominent natural ingredients in this formula include:

- Kakadu Plum
- Flame Tree extract
- Rosella extract
- Mount Pepper leaf extract
- White Cypress extract
- Mount Pepper Berry extract
- Davidson Plum extract
- Emu Apple extract
- Kangaroo Paw extract
- Aloe Vera

For the full list of ingredients click here.

No silicones, parabens, sulfates (SLS/SLES), GMOs, mineral oils, petrolatum, synthetic colours, or animal products/testing. 100% Vegan and cruelty free skincare.

Where does it fit in my skin routine?


Active Serum is best applied in the morning straight after you cleanse. With an aloe vera base, it is super hydrating and fast absorbing leaving your skin bursting with natural moisture and delivering supercharged vitamins and minerals directly to deeper skin layers.

Here is how to apply It.

Watch Shâwelle ambassador, Sarah, as she applies her Active Serum as part of her 2 step morning routine. For best results, use with our Crème de la Crème moisturising cream.

Our Product Integrity Promise

Award-winning powerhouse peptides Reproage from Spain and Neurophroline from France to reverse the visible signs of ageing. Supports natural collagen production, skin-renewal and reduces the appearance of redness associated with dry damaged skin, leaving skin visibly younger and toned.

At Shâwelle, we are ruthless about what ends up in our bottles. Relentlessly scrutinizing the status quo of cosmetic products and ingredients, we have carefully selected only the very best for your skin. 

Our promise is to give you only the best, and nothing else. 

The Range

Through superior, high-quality formulations designed for all skin types, the Shâwelle range delivers un-compromised nature, enhanced by science.


100 reviews for Active Serum

  1. Lydia

    This serum is amazingly light, that sure does pack a punch when it comes to its skincare benefits! It comes in a gorgeous pump bottle. One pump is all you need for you face and neck.

    I have noticed improvements is so many ways. My skin is hydrated. etc

  2. Jenny

    I have been using this serum for 6months, very easy to apply just one dap on the T-Zone and it easily spreads. I have seen great results with fine lines and pigmentation.

  3. Emma

    I wasn’t so sure I would like this serum when I first starting using it. But I did and pretty quickly! When I started using it the result were amazing. It’s definitely made my skin look and feel so good

  4. Albert

    It gives me a smooth feeling on my face

  5. Emma

    Great product

  6. Sabrina

    I am over the age of 55 and since using this natural product my friends have told me that my skin looks amazing.

  7. Kat

    I use this serum everyday after cleansing. It makes my skin feel so smooth and soft. I absolutely love it!!

  8. Simone

    It’s absolutely magical!!! My skin looks so much brighter and radiant. Love it!!

  9. Charlie

    Finally found a natural product that really works for my pigmentation. Results within 2 weeks

  10. Alisha

    Although I really like this formula, but I must say that it runs out quicker than expected. Other than that the serum it great.

  11. Shreya.

    I love this serum for my wrinkles. It has really powerful natural ingredients. I rate this 10/10.

  12. Elana

    This serum is a must have for all types of skin care users. This serum is particularly amazing in Sydney’s temperamental climate , and regardless of the weather season. I find that my skin stay consistently fresh, youthful and hydrated.
    I would recommend this product to anyone looking to revitalise their skin and rewind the effects of the age by decades

  13. Sarah

    The Active Serum feel so smooth and fresh and light on the face. The day that I don’t use the serum I immediately notice a difference in my skin’s moisture.

  14. Josie

    I have been using this serum for 3 weeks but not see an improvement in my skin tone to the extent I would like to see. Perhaps I need to use this for a longer period.

  15. Alex

    This serum feels amazing on my skin. It leaves it so soft. I can also see my fine lines disappearing

  16. William

    Love this serum, I will be purchasing lots more of this.
    Great Christmas gift for you friends and family

  17. Anthony

    Light and refreshing, skin feels smooth and firmer.

  18. Dianna

    I like this serum how it absorbs beautifully into your skin. My skin just glow.

    A must if you want brighter, glowing and more youthful look skin. A high quality product worth every scent!

  19. Cleo

    Just started using the serum within a week. Love the pleasing aroma and texture of the serum. Really hydrated my skin getting silky next morning when paried with Absolute soft moisturiser

  20. Laila

    I have a couple of spots on my face with a little bit of pigmentation. I have noticed a definite improvement in the clarity and texture of my skin since using the serum

  21. Bella

    This serum completes my morning beauty routine. It keeps my skin feeling soft and glowing. Perfect.

  22. Mel

    I got a sample of this, which I tested whilst working outdoors. It definitely makes my skin feel better, smoother, softer not as dry. Just wish the sample had been bigger. But so far so good would recommend it.

  23. Mary

    I have pretty sensitive skin, after using this serum product for a few weeks, I have noticed that my skin is less irritated and a lot calmer.

    I also have a busy schedule, and it’s kept my skin looking radiant, fresh and with a healthy glow

  24. Lawrence

    Love this serum, have been using it for a few months now and you only need one pump to apply the face and neck. My face feels awesome

  25. Sharon

    Since using the serum my friends have said that my skin looks amazing and ask me what product I use.

  26. John

    Just starting using this product so far no results, but I do like the feel for this serum on my skin.

  27. Maria

    I’ve had dry skin for a very long time, I get hormonal break outs every now AND my skin is extremely sensitive. I’ve tried so many different brands to try and fix the 101 skin issues that I have and I have finally found the solution to all my problems. The best thing about it is that it’s all natural and vegan.

  28. Christina

    I am swooning over this product. My face just glows so radiantly with it. I can’t live without it. If you want clean beauty here’s your answer.

  29. Priscilla

    Great serum, its very hydrating and soothes my sensitive skin. It’s very light and only need to use one pump, which I apply to my face and neck. Great result. Would recommend to my family and friends

  30. Melody

    My skin can often feel dehydrated so I decided to try this serum a go. I’ve been putting it on after cleansing in the morning. Have used this serum for about 8 weeks and so far I am seeing results.

  31. James

    I was a huge skeptic of skincare but had really bad bags under my eyes that were bothering me and a friend recommended I try it. I’m actually very impressed with the product and have noticed a huge difference in the texture of skin under my eyes.

  32. Lalia

    This serum has to be my absolute favourite, it’s defineitely one you use when you’re willing to take care of your skin! love the smell, I love the packaging and love the feel fo the serum. Like it’s instantly working on hydrating and my dehydrated winter skin! Highly recommend

  33. Gigi

    I love this serum it feel so smooth and invigorating on the face! I can honestly say I have never been more satisfied and pleased with my new natural skincare regime. My skin is also very sensitive and I don’t have any issues with this formula. It is spectacular!

  34. Tim

    I really like this formula but feel like its pricey.

  35. Zahra

    I found this serum to be very nourishing. It come in a stunning pump bottle which I only use one pump, it spreads smoothly on my face and neck.

    Would recommend this serum for all ages

  36. Rui

    I really love this product. It’s natural, vegan, cruelty and paraben free but I’m a little bummed that it runs out quicker than expected. Maybe I’m using too much? Does anyone else feel the same?

  37. Lei

    Have been using this daily for the past month and I love it. It leaves my skin feeling hydrated and soft without feeling greasy. It has also worked really well on my fine lines and wrinkles on my forehead and around my eyes.

  38. Sharanya

    I have oily and acne prone skin. I have been using this for 4 months and have noticed my skin is clearer and my breakouts are a lot less. Its natural and with a sweet natural aroma too. I love applying it on my face every morning.

  39. Tulipe

    I was gifted this product by influencer for my honest review. I have been using this serum for 6 weeks. After I cleanse my face I apply the serum and my skin feels very moist. It blurs out my fine lines and wrinkles. It has a light fragrance with all natural essence.

  40. Amelia

    I was gifted this as part of a gift set for my birthday but I didn’t feel like it suited my skin type. I didn’t feel like it faded the blemishes like I hoped it would. I gave it to my sister who loves it. She doesn’t suffer from blemishes but has combination skin dryness on the cheeks with an oily T-Zone. She’s been using it for 2 weeks now and so far is very satisfied

  41. Delilah

    So far I’m liking this product a lot. It has great consistency and spreads very well. One pea sized pump is enough for your entire face and I think I will be continuing to use it. It is a good value for the money.

  42. Mica

    Excellent product highly recommend!

  43. Shirley

    Great product made right here on Aussie homeland. GOOD STUFF.

  44. Natasha

    I tested this amazing serum from few weeks. I had a problem with dry skin but now my skin is beautiful, smooth and healthy. The texture is so light. This product is absolutely for every woman regardless of age. If you want such effects and do not hesitate to buy it. I highly recommend.

  45. Genie

    My skin is oily and since using this serum it has decreased enormously. So I would really recommend this serum to people with the same skin type.

  46. Giorgia

    This product is very different than other serum I have used. It’s very soothing, calming and adds just the right amount of moisture. It definitely repairs the skin for fine line and pigmentation. It does not leave any stick or flaky residue.

  47. Gabriela

    My first impression it’s such elegant bottle of serum with easy pump top for easy dispense. The serum has silky consistency, it has great texture non sticky. It has no alcohol. It leaves a firmer looking to the skin it left a healthy glow. I also noticed a reduction in my fine lines and wrinkles

  48. Debbie

    I’ve been using this product for a couple weeks as I was looking for something to improve my skin texture but did not notice much improvement. Despite all the good reviews about the product I personally didn’t find it was the right one for me.

  49. Viv

    Certainly does the job and this has made a huge difference to my skin, with pigmentation and fine lines

  50. Giulia

    Amazing how this really lives up to its name so nourishing and glides on like satin. I absolutely love the packaging and the bottle is so sophisticated

  51. Tiana

    Don’t like the fact that it runs out quick. I wonder if I’m using too much.

  52. Ai

    Excellent product. Highly recommend!

  53. Michael

    Really nice serum. Silky smooth. My skin has definitely improved. And also great value.

  54. Renee

    This natural serum is amazing. My skin is sensitive and I have acne. This serum has help my skin to clear and feel calmer. I love it!!

  55. AYA

    During the summer is when my skin feels dry. After applying the serum it help rejuvenate my skin

  56. Margaret

    I was so excited to try this serum as I am a skincare junkie. My first impressions were that I Loved the elegant packaging and the pump top was easy to dispense. Great product with great results

  57. Sussan

    I adore this serum. I have seen dramatic change in my fine lines and wrinkles since I started using it.

    Highly recommend

  58. Stella

    I received a sample of the serum to try. Since I used this natural serum I was very impressed with the smoothness of my face and neck.

    Try it and you won’t regret it

  59. peter

    I have very sensitive skin and after using this serum I didn’t get any irritation. Would I really loved about this serum is that i only use a small amount which is real value for money.

  60. Zoey

    Shawelle Active Serum 30ml comes in a lovely acrylic bottle which is Blush. I like that is has a pump instead of a dropper.

    The serum itself is a smooth and silky consistency, and has a light sweet aroma. Once the product has absored into my skin I can no longer smell it.

    To apply I like to use 1 pump and this covers my entire face and neck. It applies very easily too. It also absorbs quickly leaving on residue.

    After using this for 3 weeks I’ve notice that my skin feels very smooth and soft. Almost like silk. It doesn’t irritate my skin.

    Would recommend this for all ages.

  61. Chu Hua

    I have tried this serum for over 1 month, I just want to say the consistency and the texture is smoothing. Recommend this to anyone

  62. Rita

    I have been using this product for almost a month and I have noticed such a difference in my skin which no other products have been able to provide me. My skin has been way more radiant, hydrated and soooooo smooth.

    Highly recommend

  63. Joanne

    It’s amazing, you should get one, and the price is very reasonable.

  64. Lily

    Great serum, it really spreads easily with only a small amount that I use. I have seen great results. Great value for money.

  65. Charlotte

    I love the way the Active Serum feels on the face. It’s very soothing and rejuvenating to the face. I love that it works so well and to the purpose that it is advertised for. It’s natural and made from organic, wildly harvested native extracts which means the brand is eco-friendly as well which I personally really admire.

  66. Khadija

    I was gifted this product by a friend all I can say is WOW! I had noticed my usual skin serums weren’t doing their job anymore to uplift my dry dull skin, but even after the first use I noticed a difference! I can now say this serum will be a staple in my natural skincare regime and is here to stay!

  67. Kim

    Wow this is like elixir in a bottle for me. It’s very gentle to the skin. It is natural, packed with Vitamin C ricj extracts and Pentavitin. After 3 weeks using it, my skin was more hydrated, my pigmentation had faded by 50% and crows feet were really smoothed out! I absolutely adore this product. It’s also vegan and paraben free which is a plus plus for me!

  68. Rosa

    Wow! This serum I started using daily and it’s given a noticeable difference in my face all over. My face looks and feels firmer and brighter. I started using it on my neck as well. I have brown pigmentation on my neck and was curious to see if it would have any effect on the pigmentation because I noticed an overall improvement in my facial skin tone . I was so surprised to see that it actually did. After 3 weeks of use I started to notice new whiter patches appearing and the brown pigment slowly fading. I highly recommend the Active Serum for pigmentation.

  69. Linda

    Shawelle serum strengthens my skin against daily damage and visible signs of aging.

  70. Nat

    This bottle and packaging is just sexy all over. I LOVE the packaging. The insides of this bottle are just as beautiful as the outside. I sound like I’m in a relationship 😛 On a serious note this is the best investment I’ve made in my skincare routine. Best skincare brand out.

  71. Tanya

    I have been using my serum for 2 weeks now. I didn’t rate 5 stars only because I haven’t used it long enough to see the full efficacy of it. So far I really like it for the following reasons: 1) It isn’t sticky at all and sinks right in. 2) It does not irritate my skin or burn despite the fact that it’s packed in Vitamin C rich ingredients 3) It doesn’t smell or stink, in fact it smells amazing. 4) It makes my skin look a lot smoother and brighter, more refined in texture I would say. 5) the pump dispenser is easy to use and dose just the right amount. All in all its a great product 😉

  72. Gemma

    The Active Serum feel so fresh on the face and healing. I have marks and blemishes on the face which have drastically reduced after using this formula for 3 weeks. I’m so impressed!!!

  73. George

    I have used many products on the market, but after using Shawelle I can honestly say it is an awesome product. Would recommend this for all ages.

  74. Sienna

    I absolutely love this formula! If you want to advanced natural skincare this is the formula to use! I’m addicted!

  75. Sandy

    This serum is so smooth refreshing to the skin. My face feels amazing! It’s a 10/10 formula!


    I have dry skin and when I started using this serum and has made my skin glowing and the dryness has gone. Really satisfied with this product.

  77. Daniella

    This stuff is amazing. I use this after washing my face and my skin is tight and moisturized after. It feels so healthy that I don’t even wear makeup with it. It has also plumped up and moisturized my under eye area so much that I am not self conscious about it anymore. I love this stuff and I love the smell of it. You can easily pick out that its natural from the first pump you apply on the face. I’m typically that girl who spends hundreds of dollars on serums and potions and lotions for my face and body.

  78. Laura

    Awesome product. Big thumbs up!

  79. Simon

    I have oily/combo skin with large pores, texture and acne scarring. Thanks to this natural serum I was able to see result and I have to say I’m pretty impressed with the results

  80. Valeria

    I was so excited to try out this serum, especially when I saw the gorgeous packing! The texture of the serum is silky, so it applies easily and leaves my skin feeling moisturised. My skin sometimes breaks out and I have noticed it has reduced after using this serum.

  81. Jason

    Love it!!!

  82. Mariana

    I was very excited to use this serum. This serum claims to have antioxidant. Highly recommend

  83. Jim

    I love it!!!!

  84. David

    Amazing serum. Great texture, absorbs really well. Would highly recommend.

  85. GIA

    I love the way my skin soaked up. The serum is the best natural product for my skin.

  86. Jayden

    Awesome product will buy again.

  87. Aisha

    Suitable for all skin types. Perfect gift idea for anyone!!

  88. Kylie

    This Serum was my first upmarket natural Australian skincare product. I was intrigued by the beautiful packaging that was appearing on Instagram. When it arrived in the mail I was pleasantly surprised by how beautiful my parcel was and I couldn’t wait to try it. This serum literally targets everything. It reduced the red blotches on my skin within a week and brightened my face! It’s suitable for all skin types and targets all the ageing related issues that come up like pigmentation and fine lines. When I apply it; it sinks in quickly and doesn’t leave a feeling of residue on the face. Overall, I simply love the product.

  89. Mia

    I always felt like I was missing that extra step of ultimate hydration and this has filled the gap. It is a light consistency and I only need one pump as it goes so far.
    When I apply my makeup my face looks more radiant

  90. Tony

    Perfect Serum!!!

  91. Lizze

    This serum is so gentle on my skin and when I finish applying it my skin just glows

  92. Sam

    Certainly does the job and this had made a big difference to my skin

  93. Paul

    I absolutely love this serum. It makes my skin feel sooooo smooth and it is not sticky.

  94. Tanya

    Wow just so nice to use. Makes my face feel very smooth. Love it.

  95. Nisha

    This formula is like Botox in a bottle for me I LOVE IT. Boy do I love it. I cannot go a day without using this stuff. Best skincare product with natural ingredients. It has drastically reduced my fine lines and wrinkles around my eyes. My eyes look brighter because it’s evened out my skin tone as well.

  96. Liana

    5 star formula

  97. Ayana

    I have oily/acne prone skin and this serum has done wonders to my face. It has really soothed my face and smoothed out my acne bumps. I’ve been looking for something for my acne breakouts for so long and I feel like I’ve struck gold with this.

  98. Binita

    I’m 27 and I’ve started noticing fine lines appearing around my eyes. My biggest fear is developing crows feet. I started to use the Active Serum in combination with the Creme de la Creme moisturiser and Power Oil at night and I’ve the fine lines around have smoothed out heaps. I also love that it’s an Australian natural brand.

  99. Olivia

    Few things about this product which also applies to Creme de la Creme and Power Oil:
    1) Its a pump system so you don’t have to use a dropper (I personally hate droppers) and there’s no dipping action involved which would contaminate the formulas
    2) The bottle style is so easy to grasp in your hand
    3) It’s an acrylic bottle so its not fragile and won’t break easily
    4) It’s an airless container which I’m a HUGE fan of because that means no air will actually go inside the bottle; meaning the ingredients will actually WORK and for longer because they don’t get oxidised which is really important because the bulk of ingredients are native extracts.
    I know I’m raving about the bottle but I love how much thought has actually gone into the packaging to ensure that the products are stored in the best way to maximise the benefits you can get from these amazing ingredients!

  100. Natalie

    I have extra sensitive and all small problems come out after I have my 30’s. I started to use this serum and I can honestly can say my skin texture is so much better.
    My small wrinkles area on my face and I have already noticed a difference.

    Also this would make a perfect gift set as Christmas is approaching

Add a review

Your email address will not be published. Required fields are marked *